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April 28, 2006
Kaavya Viswanathan is a writer, defined as ‘a person who
is able to write and has written something,’ which is the
general definition. Further defined, ‘writes books
or stories or articles or the like, professionally for pay.’
F. Scott Fitzgerald, Ayn Rand, Stephen King
and Anne Rice are authors, people who create an alternative reality
that may or may not keep you up late at night, engrossed in imaginary
worlds. The difference between a writer and an author is that
a writer writes and an author originates.
All of them, whether using a Remington typewriter or Microsoft
Word, are essentially creations of Johannes Gutenberg. Nearly
600 years ago, he invented movable type and the printing press.
He did not invent plagiarism, that came way before the invention
of various ways to present someone else’s thoughts.
Actually,
it’s something we all do. Our lives are based on what we
hear and read and intuit from others, whether it’s granny
or dad, a teacher in school or the kid down the block. It’s
called learning. Some call it life.
But there are rules that came as the result of
Gutenberg and his marvel. It was at last possible to read words
on one printed page and compare them with words written on another printed page and, as soon as dates began to be included in books
and manuscripts, the writers of those musings and phrasings began
to get very picky.
Shortly after we got movable type, movable lawyers were invented
and the rest is history.
The Internet, as Al Gore would no doubt agree, allows us to
search vast gazillions of printed words, musings and phrasings.
The corner-cutters among us found that an inestimable source
of content for the Monday homework assignment that’s been
put off until late Sunday night. The trick was to take pretty
good stuff and reduce it to pretty ordinary stuff, enabling A)
not getting caught and, B) a grade that’s passable, but
not too far from our norm.
Gutenberg would not approve, but then Gutenberg is long
dead and doesn’t have to bust his ass to get into Harvard.
Recent embarrassments into the realm of plagiarized work notwithstanding,
Viswanathan’s publisher, Little, Brown and Co., pulled
her chick-lit book from the bookstores nationwide in a record
seven days from the first whisper of impropriety.
The whole stink dropped directly into Kaavya’s
lap and it’s a big one (the stink, not the lap) because
chick-lit is big business. Her first ‘novel’ attracted
a $500,000 advance (for two books), a ten-times-the-usual printing
of 100,000 copies and a DreamWorks film deal. Quite incredibly,
the whole brouhaha is supposed to have begun with a consultant
Kaavya’s family hired to help her get into Harvard, who
recommended another consultant, a book packager.
What book packagers have to do with getting into Harvard is
less clear, but 17-year-old Kaavya was off and running.
Story line, plot direction and editing was by 17th Street
Productions, since acquired by Alloy
Online, Inc., who shares copyrights to
the book with Viswanathan. Alloy describes itself on its web
site as ‘a leading Internet destination for the 56 million
teens in Generation Y.’
The acquisition promo names 17th
Street Productions, ‘a leading developer and producer
of media properties for teens.’
So, what we have is not an author caught out, but a writer caught
filling in, as in the blanks.
Alloy grinds this stuff out for big bucks, but they need a writer
they can publicize, someone attractive and with an immigrant-on-the-way-up
story of their own to serve as their version of Cinderella.
Who
better than Kaavya?
A literary marriage not only of convenience,
but profit. No one will yet confess who got how much of the
half mil advance, but I suspect Kaavya is off the hook for
whatever part of it was hers.
Amazon.com 'reviews' reinforce the politics and profit:
Jennifer
Weiner, author of In Her Shoes and Good In Bed, says 'A
funny, fast-paced, and utterly winning first novel . . . an
irresistible
read ' Kavita Daswani purrs, 'A treasure. Kaavya Viswanathan’s
voice is fresh and funny, her protagonist instantly relatable'
A ‘reader from London’ who is obviously not on the
payroll, writes, ‘Pathetic attempt at chick lit...,
about a third of the novel is product placement for various
make-up
brands, designers and teen TV series, the rest is full
of stereotype characters.’
No one in this incredibly manipulative crowd
wants this to go to court. Court is unprofitable, although it
occasionally makes for good marketing.
Megan McCafferty, author (writer?) of the two chick-lit novels
from which Kaavya plagiarized, said
"I am not seeking restitution in any form. I look
forward to getting back to work and moving on, and hope Ms.
Viswanathan
can too."
Spoken like a true capitalist. McCafferty, deeply and profitably
sitting the saddle of her own brand of chick-lit, considers the
matter ‘closed’ and is no doubt cranking out sequels
as fast as her well-polished little fingers can fly.
The really cool finish to this recent example of the banality
of writing pumped out for the semi-pornographic teen market consumption,
is Kaavya’s professional hopes for her future. Writing?
Not a chance, never was a goal. She hopes and expects to
become an investment banker.
With her credentials, you can bet J.P. Morgan and Merrill Lynch
will be busting her door down. If Kaavya Viswanathan was a stock,
listed on the exchange, even I would buy 100 shares.
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