|
July 6, 2006
The French and the Japanese are about to barbecue General Motors
and they’re calling it a three-way alliance. Which is pretty
much the same as calling the eating of pork chops an alliance
with the pig.
Kirk Kerkorian is the third entity pulling up to
the table and tucking in his bib. We all know how much Kirk values the American car industry, or anything for that matter with potential
in its stripped value. Kerkorian runs a corporate chop-shop.
Cars are worth more as parts, ergo car companies are worth more
as their parts.
An elegant kind of corporate truth, if you value earnings maximization
over pride and use of product.
So, the raid will obscure itself behind the rhetoric of ‘alliancing’ GM
up the ramp to the abattoir, where it will be dismembered, swung
up on hooks, stripped of its brisket and loins and roasts, shrink-wrapped
in plastic and put back on the market.
All of which makes excellent sense. Which is why
the Gm Board has been zipping by corporate jet to Tokyo and Paris
while there still is a corporate jet.
By and large, these are the same board members who fed the GM
pig and petted it and encouraged its porcine ways until it was
ready for no other practical fate than the slaughter-house. CEO
Rick Wagoner is done. When GM’s only hope was an outsider
and a hatchet, they turned to an insider and gave him too little,
too late.
Wagoner paid his dues, coming to the company with
a shiny MBA from Harvard. I have said many times that Harvard
University has probably destroyed more of corporate America with
its MBA program than any union or stretch of economic recession.
Initially an analyst in the treasurer’s office, Rick can
be forgiven for thinking GM’s problems were financial.
But they were not. GM suffered the double-whammy of giving
away the store to the unions in good times and never understanding
that the tail-fin era was gone forever.
Consider Wagoner’s curriculum vitae and by that, come
to understand the company’s demise
- Treasurer, Brazil
- Managing Director, Brazil
- Corporate Chief Financial Officer
- Executive VP
- President and COO
- President and CEO
- Chairman
There isn’t a single stop at that GM stations-of-the-cross
that allows even a faint breeze from the real world. It’s
corporate-cocooning as art-form.
The 14th Floor at General Motors
Headquarters was the problem at GM and could never produce
a savior. It just wasn’t on the horizon of their corporate
culture. These guys wore brown and white wing-tips and dreamed
of the next big-engined, big-bodied, big-profit land-cruisers,
twenty years after that horse had left the barn.
Then they played eighteen holes and attended one another’s
daughter’s coming-out parties.
It’s infuriating to see Kerkorian turn out to be the last
man on his feet and yet, there he is, the turd in the corporate
punch-bowl that upper-crust Bloomfield Hills GM execs can no
longer ignore.
Like Death showing up at an anniversary gala, there’s Kirk,
over there in the corner with a scythe and a grin. Like Death,
Kerkorian has become inevitable.
Described as ‘charismatic,’ Carlos Ghosn,
CEO of the Nissan-Renault combine is Kerkorian’s pick to
dismember and thereby maximize the profit to be had for shareholders
(read that 10% Kirk).
If (and only if) the GM Board approves
the purchase, the combine will buy up 20% of the staggering
beast that is GM. Along with Kirk’s 10%, they can safely sledgehammer
it between the eyes and carve up the choice cuts.
Judging by the contrails spewing behind the GM jet, its board
is slathering to approve.
And why not? Carlos Ghosn is someone who can truly bring consensus
to a company that has made a lifework out of dream-sequences.
In addition to Nissan and Renault, he sits on the boards of Sony
and Alcoa. Called by some
“the perfect example of a corporate
executive working in today's multinational market whose
multicultural experiences have taught him the importance of
combining various
cultural perspectives to do business globally.”
He took
Nissan, which at the time faced bankruptcy, in seven short
years to preening itself as Japan’s #2 automaker. He's a national
hero in that country.
Ghosn was born in Brazil. So, that’s what it’s come
to. Rick Wagoner cut his corporate teeth in Brazil for GM and
now a Brazialian vaquero has come riding up from behind to knock
him off his horse.
A full circle for which we have to credit corporate raider,
Kirk Kerkorian.
Get out of the Archives and read what Jim's writing
today |